Refresh your Brand
Is it time for a little nip and tuck?
We have said this before and we will say it again – your company’s branding says a lot about who you are and what you do. It’s the first thing many see when coming across your business and the thing they’re consistently faced with when dealing with you. There comes a point that every brand needs a bit of a refresh, but how do you know when that is? Before we explore this, have a look at previous articles we wrote on the subject of branding and logos:
Think about your favourite fashion item, hairstyle or even car from 10 or 20 years ago – would you still want it today? Unless it’s a timeless classic, we’re guessing not. You have changed and matured, in the best way, we’re sure, and your taste and how you represent yourself is slightly different now. Right? Your business is the same. Your branding might have served you well for decades, but it might be time to go under the creative knife. Why? Well, trends change, your target audience changes and maybe your company changed.
Here are a few reasons as to why you may possibly need to hit the refresh button:
- Your company has grown and your logo from your startup days is no longer effective
- Your audience has matured and your branding no longer speaks to them
- Your logo was trendy 10 years ago, but doesn’t catch the attention of your target market anymore
- You feel you want to look more modern, perhaps to match a new direction your business is taking
These are all valid reason to make a change, but they are only a few in the long list of reason you might have to make the change. To make the most of your brand revamp, and ensure its success and a smooth transition, there are a few things you need to consider.
In business, it’s not advisable to do things for the sake of doing them and if there isn’t something you want to achieve with the revamp, you’re better off sticking with your current look. Ask yourself why you feel you need a new identity and what you hope to achieve with it. Be strategic about it to make sure you get a great ROI and grow your business even more.
In the world of branding, something as simple as colour can be extremely influential in your success. Colour psychology is an interesting topic and we invite you to do some research as to how different colours can shape your image. Shapes, lines and imagery are also very important and can say a lot about your company without saying anything. Your new branding can be as easy as changing your colours to better align with your company’s values.
Change, but not too much
When giving your brand a refresh, be careful no to go too far. Soap operas often replace actors for a variety of reasons without any explanation, leaving their viewers not only confused with who this new person is, but having to get used to their favourite character having changed completely – the struggle is real. Your brand is the same. You don’t want to lose the valuable brand recognition and customer loyalty you have built up over the years for the sake of a new look, do you?
If you think that the time has come to give your brand an update, or you would like brand new branding for your burgeoning business, contact Lion Marketing!