SMS marketing works extremely well – especially when you need to send out a bulk message to your audience with regard to something in the moment. It requires no data or airtime for your audience to receive an SMS.
If the SMS is not a matter of urgency, avoid sending it out as it is costly for you – so make sure it is worth your while. Also, if you send out too many unnecessary messages, your audience will opt out of receiving information.
Increase your brand loyalty by personalizing your messages and campaigns!
Make sure you never schedule messages after working hours, you don’t want to disturb your audience in their down time.
Make sure your campaign is straight to the point. People prefer reading something with valid information that is also quick and concise.
Ensure that additional information is valid on other platforms such as social media and the website.