What makes a good brand?


As competition increases your brand faces serious threats to its success however, there are various characteristics to consider ensuring the success of your brand.

1. Audience Knowledge
Understanding the demographics of your target market – their likes, dislikes and interest etc is vital as it provides direction for your brand targeting specifically to their needs.

2. Uniqueness
Establish your brand identity. Be distinctively different to your competitors, this will ensure that you stand out and be remembered to your specific niche.

3. Passion
Be passionate about your brand. This is your driving force that will allow you to be continuously innovative.

4. Consistency
Be consistent with your quality and service. This in most cases guarantees your consumer returning.

6. Exposure
Expose your brand through every avenue that you can. Being recognised as a distinctive, successful brand is the ability to reach consumers through multiple channels.

Call on Lion Marketing’s trained professionals to take care of your brand. Call us on 011 453 42 97!