Any business needs marketing. The best ways to market your business in this day and age is digitally. Reach a large number of people in a matter of seconds. Other than having a website, here are the top 3 ways to spread the word of your business online!
- Social Media: Various social media platforms allow for various forms of advertising for your business. Spread the word easily and effortlessly.
- Networking: Attend events that will benefit your business. Remember to take pictures – it’s beneficial for your social media. Networking allows you to meet new people, which in turn allow them to tell more people about your business.
- Sponsor an event: By sponsoring an event, your business will get coverage every time the event is mentioned. This helps especially on social media. Ensure you tag the event every time you mention it and have them do the same for you.
Market your business the quick and easy way – call Lion Marketing today for a quote! 011 453 4297.
Creating a marketing plan is vital for the success of your business/brand, the reason being, if you do not have a marketing plan then how do you know where and how you can improve your business/brand strategy.
First things first, you need to collect all the data you can – feelings, intentions, opinions and state of mind of your audience. Once you have this data you can do an analysis where you can identify strengths and weaknesses. You need to be very critical and objective at this point to get the most accurate solution. Once you have done this you can now make a plan using the information you have gathered and brainstormed. Here you can also provide solutions, goals and your new aims.
When you have your plan in place and have executed it, you will be able to analyze if you are on the right track, where improvement needs to be implemented as well as identify mistakes that can be corrected and avoided. Applying all these steps to your marketing will allow you to identify your strengths and weaknesses. You will be able to identify areas for improvement as well as eliminate elements that may be detrimental to the aim of your plan.
You have tried time and time again, but your marketing is just not cutting it. Here are a few reasons as to why your marketing might not be successful.
Your first problem is to figure out your target audience. Narrowing your target audience into a specific niche allows you to best understand who you are appealing to, which in turn will allow you to target specifically to their interests and needs.
If you don’t have a strategic plan behind your marketing you are wasting precious time. Your strategic plan needs to have a purpose and should be leading your customers down an intentional path of accepting your brand/service. Whatever brand/service you plan on selling, make sure your content is appealing and relatable to your target audience. Being consistent with your marketing plan is very important, don’t expect a sale to happen overnight, with time and consistency credibility can be gained among your audience.
Lastly doing analytics and trying to understand where you can improve is very important. Why continue practicing the same plan that does not work? All in all incorporating these elements into your marketing should ensure success of your brand/service.
When it comes to email marketing there are a few things to keep in mind to get the most out of it.
You don’t want to spam your target audience with content that is lengthy and boring. Keep your e-newsletter brief. Ensure your message gets right to the point with captivating content, exciting news or special offers. Create a matter of urgency with any promotional material. Place the most important portions of your message in the beginning of your email to grab attention and allow your target audience to read further. Well laid out content will help convert an opened email to a click to your website or a phone call to your business.
A powerful subject line is very important, as this is the first impression your audience will get when their emails download. Creating a short and captivating subject line will increase open rates 10-20 times more than subject lines that are not.
Send your emails to your target audience on a day where you will get the best response. Independent studies have shown the best rates were received on a Tuesday and Wednesday from 2-3 o’clock in the afternoon. Establish a timetable for your emails. Keep in mind to not spam your audience with too much promotional content that can potentially lead your audience to blocking your email address.
Allow your audience to unsubscribe from your email campaigns should they wish. Make your email performance trackable, this will allow you to monitor open rates, which subject lines work best and if you achieved the desired results. Using these basic tips will allow you to investigate where you can improve, what works and what doesn’t.
For sublime email marketing contact Lion Marketing today on 011 453 4297.
Stuck on the idea of what colour your brand should be?
So you find yourself at the point where you want to give your brand a new look or you have created a new brand but don’t know what colour your logo should be? You have read numerous articles related to this but it only seems to be more confusing the more you research.
When it comes to choosing a colour for your brand, this should be the fun and easy part. A few things to consider when choosing the perfect colour for your brand is that it should reflect the personality of your brand as well as give a good impression for first-time customers.
Choose a colour that suits the characteristics of what your product or service has to offer. Remember you are not limited to one colour you can choose colours that complement one another.
A good thing to keep in mind and is probably the most important point to consider when choosing a colour for your brand is that it should be different to your main competitor. This will help your target market differentiate between you and your competitor as well as separate your strengths and make yourself stand out from your competitors.
Use these as a guide when choosing a colour for your brand to make your final decision of colour choice easier.
You need to get your name out there!
Lion Marketing has everything you need in order to get your business rolling! The advertising you need for exposure, we have at Lion Marketing!
So, you have your business started up, you have the people and resources you need. How do you get customers to notice you? ADVERTISING!
Your company needs to be perceived as “different” by the public. Your products need to be better priced and a higher quality than your competitors. This needs to be addressed without being too direct. Lion Marketing can show you how through all things digital – the phenomenon of the Internet!
Your company needs to hear your target audience before your target audience hears you. Don’t advertise until you are completely aware of what the gap in the industry is! Lion Marketing has your back here, we can figure out exactly what your company needs in order to come out on top!
Create hype around your business and what you are offering before you are completely ready. Let your target audience anticipate your arrival; let it excite them. Lion Marketing can help you create the wonder and excitement you need to succeed!
Remember to have platforms for contact. Social media is the first go-to for most customers. Customers can always see what’s new and what’s happening through social media. Keep your website updated along with your social media. Allow the customer to feel like a loyal friend to keep them as a loyal client! With Lion Marketing, your social media and digital content will be taken care of!
Lion Marketing is the go-to agency for all your advertising needs. Full spectrum advertising from start to finish, is what you and your company need!
A Great Way to Keep your Customers Informed
Explainer videos are all the rage right now as businesses need to find more creative ways of communicating information about their products and services to their audiences. They are a valuable tool in digital marketing as they break complex subjects into bite size, easy to understand segments. Also, they’re fun and entertaining.
But why are explainer videos so great? Well… We’ll tell you!
They are simple to follow. Consumers are less likely to spend money on products and services they don’t understand, so by letting them know how something works and why it is valuable to them in a simple, yet fascinating way, explainer videos have the power to increase your sales.
Explainer videos also give you information on what products are popular based on the amount of views they get. You then know where your business can focus more efforts or what products or services need more attention.
They’re quick! Your target audience can simply go online and watch your video that explains exactly how your product or service works. There’s no need to read through pages of content, or feel left lacking due to insufficient information.
Lion Marketing aims to put your business on top using innovative solutions. Explainer Videos are great for advertising purposes! As mentioned before – it makes the product approachable and understandable. Give us a call and let’s get started!
2017 PACKAGING TRENDS
Think the world of packaging isn’t very exciting? Wrong! At Lion Marketing, one of our favourite things to do is to design packaging that will make your products stand out from the crowd and look better than the other guys’.
With this being said, you want to stay ahead of the curve when it comes to packaging and we thought we would let you in on a few packaging design trends for 2017.
First, as with most things, less is more. This year, simple and neat design that communicates effectively will be just the key. The last thing you want is for people in store to walk right by your products because your packages are too complex or busy.
To make your packaging, and any marketing material for that matter, unique, embrace a unique or custom font. You don’t want your brand to look like everyone else’s, right?
Patterns are big right now! Not your granny’s old wallpaper or floral dress pattern, but simple, elegant patterns. Now, to tie all your products together, consider repeating a similar pattern on all packaging in your product range.
We love colour! Depending on your product, we say go for colour! Do your research into colour psychology, see what will work for your products and then use it in a tasteful way. At Lion Marketing, our specialist packaging designers have extensive knowledge and experience in this area.
Want to make your packaging look its best and stand out from the crowd? Consider die cutting! This method gives custom shapes or cutouts for a striking effect.
Fortunately, considering the environment has become more than just a design trend, but a packaging essential! Use biodegradable materials sourced from sustainable suppliers to make sure your packaging doesn’t damage the earth!
These are just a few packaging trends we’re predicting for 2017. At the end of the day, the point is to outshine the rest and for your products to find their way into the trollies of your customers. Interested? Give us a call on 011 453 4297.
MAKE YOUR SOCIAL MEDIA SHINE
At this point in the game, we hope you’re already aware of the importance of social media. We also hope that you already have a few pages out there on the web to reach the millions of people worldwide that check in on various networks every day. You do? Great! Now we can talk about some content tips that are proving very effective.
We’re talking about FUN, of course! Before you get ahead of yourself, this is not an acronym, but good, clean, unadulterated fun.
People tend to be more visual, so you need to catch their eye. How do you do that? In a way that will appeal to them! We all know what GIFs are, right? The moving pictures that remind us of something out of Harry Potter differs from video in that it’s a short clip that plays over and over again in a loop. It’s a great way of giving a 360° view of your products, give short visual instructions or just make your posts better at getting the attention of your audience.
Speaking of the difference between video and GIFs, videos are a fantastic tool in your digital marketing arsenal! Think recipes, tutorials, explainer videos and more! In a world where many don’t have the time (or perhaps the desire) to read a lot of information, videos are your saving grace.
As we mentioned above, you need to make your posts fun. Memes are a fantastic way of injecting this into your campaigns! The only rule is that you should not bring anyone down, as some memes tend to do, and if you can, try and keep it related to your products or services.
You’re a business and therefore need to generate interest in your products and services, so posting about your products is definitely important, but social media should never be thought of as a lead generating tool as it is more about building relationships and staying top of mind with your potential customers. With that said, whatever you post, do it in an entertaining way.
If you’re looking for a social media partner that will ensure your posts get the attention of your target market, get in touch with us today!
DON’T FAIL TO PLAN
Would you go into an exam without having studied? Drive without knowing where you’re going? Propose to a total stranger? We sincerely hope you answered no to most of these, especially the last one, that’s just weird… Marketing doesn’t happen all willy-nilly either. Without a plan of action or even a goal of what you want to achieve with your marketing efforts, why do it in the first place? Enter the strategy. Think of this as your roadmap to success that no campaign can do without.
At Lion Marketing, we have the knowhow, experience and creative awesomeness to tailor perfect strategies for your brand! How do we do this? By understanding the consumer, coming up with ideas to speak to them and selecting the right platforms to reach them. This will help you focus your efforts and budget where it will be most effective.
To start, you need to know what you want to achieve. Everything you do from there will help you achieve these goals. Want to increase your sales? Want to improve your brand recognition? Want to rule the world and vanquish your enemies? These are all things you need to establish before starting on your strategy.
For a campaign strategy to work, you need to understand your customers – their needs, hopes, fears, dreams and more. Why do they need your product or service and what can you do to win them over? Lion Marketing has done significant research into understanding different audiences and how best to reach them, so we are well capable of helping you in this area.
Once you know what you want to achieve and whom you want to target, the fun starts. The actual planning can now commence where you need to decide what to say, when to do so and where in order to get the most effect for your budget. The idea is to get a great ROI. Once this is done, we start working on creating everything you need and implementing it.
Lion Marketing loves seeing our clients succeed and we go to great lengths to ensure that this happens. Between our creative and strategic staff, we are able to craft perfect campaign strategies to help get your name out there and let you reach your goals. Get in touch today! We will sit down over a great cup of coffee and discuss exactly how we can get you ahead.