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Content is very important in marketing, for both print and digital. You need to ensure that you are generating enough – not too much or too little, you don’t want to spam your audience. This article will guide you towards efficient content generation.

The content that you put out there needs to be made up of industry news, user-generated content, social videos, blogs and infographics.
Industry news is best distributed in the form of newsletters and mailers. This information needs to be sharp, clear and spicy enough to capture your customers’ attention.

User-generated content is the content that you will use based off of your viewers. Get your users interacting by creating likeminded content – content that your viewers can relate to. This content must be creative and have branding.

Videos always work wonders! Show off your brand in an entertaining way with some fun colours and a clear message directed at your audience – don’t leave them confused.

Blogs are important to have, this way you can keep your followers up-to-date with things that are important to your industry. Always be consistent and use examples – it makes understanding that much easier.

Infographics are a fun way of targeting your audience – they are informative and eye-catching. Always keep the information clear and concise, it should be short and to the point with sharp points.

Using these tips will help you grow in terms of content generation.

Every business can be marketed beyond advertising and promotions. Market your business to help others or provide a service that they need. First rule to consider is identify what the aim of your brand or service is as different avenues and tricks be able helpful as other do not apply.

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Stay on top of your game at all times with social media! Visually pleasing content attracts audiences, videos do exactly that and encourage engagement!

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A SWOT analysis is vital for any business to flourish. It should be used as a guide in a business of “what to do” and “what not to do”. “S” stands for Strengths, “W” stands for Weaknesses, “O” stands of Opportunities and “T” stands for Threats. (more…)

Any business needs marketing. The best ways to market your business in this day and age is digitally. Reach a large number of people in a matter of seconds. Other than having a website, here are the top 3 ways to spread the word of your business online!

  1. Social Media: Various social media platforms allow for various forms of advertising for your business. Spread the word easily and effortlessly.
  2. Networking: Attend events that will benefit your business. Remember to take pictures – it’s beneficial for your social media. Networking allows you to meet new people, which in turn allow them to tell more people about your business.
  3. Sponsor an event: By sponsoring an event, your business will get coverage every time the event is mentioned. This helps especially on social media. Ensure you tag the event every time you mention it and have them do the same for you.

Market your business the quick and easy way – call Lion Marketing today for a quote! 011 453 4297.

Creating a marketing plan is vital for the success of your business/brand, the reason being, if you do not have a marketing plan then how do you know where and how you can improve your business/brand strategy.

First things first, you need to collect all the data you can – feelings, intentions, opinions and state of mind of your audience. Once you have this data you can do an analysis where you can identify strengths and weaknesses. You need to be very critical and objective at this point to get the most accurate solution. Once you have done this you can now make a plan using the information you have gathered and brainstormed. Here you can also provide solutions, goals and your new aims.

When you have your plan in place and have executed it, you will be able to analyze if you are on the right track, where improvement needs to be implemented as well as identify mistakes that can be corrected and avoided. Applying all these steps to your marketing will allow you to identify your strengths and weaknesses. You will be able to identify areas for improvement as well as eliminate elements that may be detrimental to the aim of your plan.

You have tried time and time again, but your marketing is just not cutting it. Here are a few reasons as to why your marketing might not be successful.

Your first problem is to figure out your target audience. Narrowing your target audience into a specific niche allows you to best understand who you are appealing to, which in turn will allow you to target specifically to their interests and needs.

If you don’t have a strategic plan behind your marketing you are wasting precious time. Your strategic plan needs to have a purpose and should be leading your customers down an intentional path of accepting your brand/service. Whatever brand/service you plan on selling, make sure your content is appealing and relatable to your target audience. Being consistent with your marketing plan is very important, don’t expect a sale to happen overnight, with time and consistency credibility can be gained among your audience.

Lastly doing analytics and trying to understand where you can improve is very important. Why continue practicing the same plan that does not work? All in all incorporating these elements into your marketing should ensure success of your brand/service.

When it comes to email marketing there are a few things to keep in mind to get the most out of it.

You don’t want to spam your target audience with content that is lengthy and boring. Keep your e-newsletter brief. Ensure your message gets right to the point with captivating content, exciting news or special offers. Create a matter of urgency with any promotional material. Place the most important portions of your message in the beginning of your email to grab attention and allow your target audience to read further. Well laid out content will help convert an opened email to a click to your website or a phone call to your business.

A powerful subject line is very important, as this is the first impression your audience will get when their emails download. Creating a short and captivating subject line will increase open rates 10-20 times more than subject lines that are not.

Send your emails to your target audience on a day where you will get the best response. Independent studies have shown the best rates were received on a Tuesday and Wednesday from 2-3 o’clock in the afternoon. Establish a timetable for your emails. Keep in mind to not spam your audience with too much promotional content that can potentially lead your audience to blocking your email address.

Allow your audience to unsubscribe from your email campaigns should they wish. Make your email performance trackable, this will allow you to monitor open rates, which subject lines work best and if you achieved the desired results. Using these basic tips will allow you to investigate where you can improve, what works and what doesn’t.

For sublime email marketing contact Lion Marketing today on 011 453 4297.