Industry News

Peek into the World of Marketing


Don’t Fail to Plan

DON’T FAIL TO PLAN Would you go into an exam without having studied? Drive without knowing where you’re going? Propose to a total stranger? We sincerely hope you answered no to most of these, especially the last one, that’s just weird… Marketing doesn’t happen all willy-nilly either. Without a plan of action or even a […]

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Refresh your Brand

Is it time for a little nip and tuck? We have said this before and we will say it again – your company’s branding says a lot about who you are and what you do. It’s the first thing many see when coming across your business and the thing they’re consistently faced with when dealing […]

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Business Blogs – Yay or Nay?

BUSINESS BLOGS – YAY OR NAY? When thinking of the average blogger, you would be forgiven for thinking of a hipster sipping on espressos or craft beer while typing away their thoughts, opinions and maybe even their new-age poetry (it’s out there, people), or a mom in the suburbs sharing parenting advice, toy reviews and […]

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Making the Most of Facebook Ads

MAKING THE MOST OF FACEBOOK ADS We know what you’re thinking – “but you’ve done an article on Facebook advertising before,” and you’re right. This is our second look at Facebook advertising as part of our series on making the most of your Facebook page. Why? Because we want your brand to be more successful […]

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The Importance of Facebook Advertising

The Importance of Facebook Advertising Facebook has come a long way since its humble beginning as a way for college students to connect, to being the largest social media network in the world. Today it’s considered a powerful marketing tool and an affordable, yet effective way to grow your brand. It goes without saying that […]

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The Importance of Good Packaging

The Importance of Good Packaging They say you shouldn’t judge a book by its cover, but unfortunately it’s something we all do in one way or another. Whether we judge someone’s professionalism and work ethic based on how they dress, the quality of food based on the photo in the menu or even literally whether […]

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Are Broadsheets and Leaflets Still Relevant?

Are Broadsheets and Leaflets Still Relevant? When talking to different people in the marketing industry, they might tell you that print is dead and that you should move everything to digital. You might even believe them, as we are moving deeper into the information era and digital media is seemingly taking over. The question today […]

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Your Business Needs Email Marketing

Why your business needs to add Emailers to their Marketing Campaigns No form of advertising is as direct, en masse and as quick as it – it’s email marketing! While leaflets are an effective way of reaching a large audience, email marketing can do so in a fraction of the time to a potentially wider […]

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The Importance of a Great Logo

The Importance of a Great Logo Why it’s essential They say a first impression counts, and nowhere is this truer than with your brand’s logo. Nothing builds brand loyalty and brand recognition like a memorable brand logo. A logo is usually the first thing a potential customer will see and remember, even before walking into […]

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How Important is Varied Social Media Content?

How Important is Varied Social Media Content? It seems like these days, everyone is on social media and if you’re not, it significantly reduces your online presence. No matter how good your website’s design, content and SEO is, if you don’t have at least one social media profile, it immediately sends up red flags to […]

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