TikTok’s Growth in SA

The mobile video-sharing app TikTok has become quite popular amongst South African teens. TikTok had about 600 million downloads last year and has an estimated 6 million users. Due to the increased usage, it has become even more important for businesses to include it into their digital strategy.

How Can TikTok Fit Into Your Digital Strategy?

TikTok is a great place for businesses to build a user base and enjoy organic advertising techniques to show off their products or services. Businesses can issue a #challenge to your followers showcasing your product. You may get some valuable ideas for marketing and content across other platforms.

TikTok has a younger clientele compared to other social media platforms. Therefore, businesses should create videos that appeal to the demographics on TikTok, it could be a valuable marketing tool for your business. Creating your own content is one of the easiest and least expensive ways to promote your business on TikTok, with one of the biggest benefits of TikTok being you don’t need to create highly-polished videos. TikTok is a social media platform where businesses can show their authenticity which is a great marketing strategy as it makes the brand more relatable.


Businesses can also make use of TikTok advertising. It took a while but TikTok has finally introduced ads to their platform. TikTok offers four various types of ads which include:

  • Infeed Native Content: This type of ad is similar to Snapchat or Instagram story ads and promotes a number of features like website clicks or app downloads.
  • Brand Takeovers:This allows brands to take over TikTok for the day. They can create images, GIFs and videos with embedded links to landing pages or hashtag challenges.
  • Hashtag Challenges:Instead of trying to make a hashtag challenge go viral on your own, you can use promoted hashtags to get more engagement.
  • Branded Lenses:Branded lenses are like the Snapchat 2D and 3D lenses for faces and photos.

Therefore, if you are looking to expand your business’s audience reach and allow your audiences to see the authenticity behind your brand, TikTok should be implemented into your brand’s strategy. Yes, new technologies can be daunting, but TikTok is nothing but fun for users and viewers.