Tik Tok is continuously growing and becoming a key culture driver in many regions, forcing many brands to consider how they can tap into the platform in order to boost their promotions. However, marketing on TikTok is different from other social media platforms, most specifically in that TikTok users respond better to native-style content. Here are some of TikTok’s key branded content tips below:
- Use both brand-led & creator-led content for the maximum impact. works well individually, using them both provides the optimal impact. Using both brand-led & creator-led content, instead of just one or the other, provides optimal impact.
- Let creators engage with the product. Do this by providing tutorials, reasons to buy etc.
- Include a song in the ad, and also consider using voice-overs to for optimal impact.
- Choose a character to leave an impression in your audiences minds. Creative assets that include characters, whether animated or an actual person, deliver a stronger brand impression than that of with no characters.
- Don’t leave branding until the end, rather use 3-5 brand cues throughout the ad. There is a 17% decrease in Brand Linkage, when branding is left to the end.
- Flaunt the product offer or claim, this will increase ad recall by 3% and brand linkage by 9%.
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