As the ever-expanding digital world continues to play a vital role in how consumers search for information and consume content, it is becoming increasingly difficult for businesses to stand out from their opposition.
Many businesses who were content on relying on traditional methods of marketing like word of mouth or print media were forced to adopt an online presence when the COVID-19 pandemic hit in early 2020. Fast forward nearly 3 years later, and it is difficult to find a business who does not have some sort of an online presence and/or website.
The sudden increase in competitors in the online world has created a challenge for businesses who were previously established to remain top of mind when consumers are looking to make informed purchase decisions. Optimising your websites Search Engine Optimisation (SEO) can help put your brand back at the forefront of consumers’ minds when searching for goods and services online.
Search Engine Optimisation refers to optimising your businesses’ online presence by making use of relevant keywords, effective content strategies and paid Search Engine Marketing (SEM) strategies so your website or online presence ranks as high as possible in users search results. This allows you to gain a competitive edge over consumers! At Lion Marketing, we know the digital world like the back of our paw, which allows us to optimize your business via the following strategies:
Keywords
Keywords are words or phrases searched by consumers when looking for something online. Identifying popular keywords within your business or industry and employing them in your website SEO strategy can be an incredibly powerful tool to increase your online presence and potential sales.
Visibility and Rankings
An effective SEO strategy will increase visibility for your brand as your business ranks higher in search engine (browser) results when users are searching for specific products or services related to your business. The higher you rank in these results, the higher the chances users will click through to your website and take action.
Web Traffic
Implementing an effective SEO strategy helps increase traffic to your website, which in turn also increases your search engine rankings. For example, any given search result that ranks #1 in Google search results obtains over 32% of website click throughs!
Get in contact with the SEO experts today! Contact Lion Marketing for all your website and digital marketing needs via 011 453 4297!
