Peek into the world of Marketing
What does the POPI Act mean for your E-Commerce Business?
What is The POPI Act? The POPI (Protection of Personal Information Act) Act of 2013 (AKA POPIA) is a legislation introduced to try and protect the constitutional right to privacy by enforcing rules created to protect private information. According to Section 7(2) of the South African constitution: “Everyone has the right to privacy, which includes […]
TikTok’s Growth in SA
The mobile video-sharing app TikTok has become quite popular amongst South African teens. TikTok had about 600 million downloads last year and has an estimated 6 million users. Due to the increased usage, it has become even more important for businesses to include it into their digital strategy. How Can TikTok Fit Into Your Digital […]
Instagram is upgrading their search functionality to include Keyword Search
Instagram has announced that they will be updating their search functionality which will allow users to search for specific keywords, meaning they won’t be limited to profiles, hashtags and locations. Up till now, when users have searched for something on Instagram, the results have been limited to names, user names, locations and hashtags. However, users […]
How to maximise Word-of-Mouth
Word-of-Mouth can be your most powerful and oldest form of advertising. These are 5 simple tips that you can utilise for your brand and get the most out of Word-of-Mouth. Identify and target your influencers, they are able to promote your brand and your brand identity. They form the face of your brand and […]
Marketing to the Pharmaceutical Industry
The pharmaceutical industry has grown at a vast rate and has become a very competitive industry to market in. Marketing experts are faced with marketing directly to doctors, pharmacists and indirectly to the consumers depending on the type of scheduled drug. Here is a brief overview of how to tackle this challenge. Doctors hold […]
Pharmaceutical Marketing Can Be Tough
Lion Marketing understands the difficulty around marketing pharmaceutical brands. That’s why we have a 360º strategy to keep your brand top of mind – even without direct marketing. When it comes to marketing in the pharmaceutical industry – you need to have a clear understanding of your target market. Whether to doctors and pharmacists […]
The Importance of Good Packaging
They say you shouldn’t judge a book by its cover, but unfortunately it’s something we all do in one way or another. Whether we judge someone’s professionalism and work ethic based on how they dress, the quality of food based on the photo in the menu or even literally whether we’ll enjoy a book based […]
Pros and cons of TV ads
Are you in two minds when it comes to deciding on which form of media you should choose for your brand? In this article we focus solely on tv ads – breaking down both the pros and cons. Pros: TV ads can usually reach a larger audience, and this can be achieved in a shorter […]
What makes a good brand?
As competition increases your brand faces serious threats to its success however, there are various characteristics to consider ensuring the success of your brand. 1. Audience Knowledge Understanding the demographics of your target market – their likes, dislikes and interest etc is vital as it provides direction for your brand targeting specifically to their needs. […]
How to start a brand blog
Your brand blog will be the place that your loyal customers come to visit for all things brand related. Make sure you have adequate and valid information available, but also keep your blog upbeat. Give your blog a direction. Decide on the certain topics you will tackle, think of what your audience will want to […]
How To Market Your Brand
Budget can be challenging when marketing your brand, but in order for your brand to grow you need to create awareness. Here are some of the top ways in creating awareness that won’t kill the bank. Website Your brand definitely needs a website – even if you have it created by Lion Marketing and choose […]
How To Build Your Brand From Scratch
Brand Building can be so intimidating. With our easy guide, it doesn’t have to be too tedious! Make sure you know your audience – this way you’ll know how to target your niche in their direction. Pick a perspective to tackle. It gives your content and advertising direction. Maybe you want to accentuate how affordable […]
Benefits of Influencer Marketing
Influencers can definitely make or break a brand. Find the right influencers for your niche and you’ll be good as gold. How can influencers benefit your brand, you ask? 1. Influencers are not directly pushy on your clientele. It’s a far more subtle thing to have an influencer boast about your product – and show […]
Text Marketing vs Email Marketing
Both text marketing and email marketing market to business owners that are looking for an affordable mass communication method. On the surface they seem similar but each have their own distinct differences that appeal for their markets. Both methods are aimed at providing their clients with information that is relevant. The average text marketing CTR […]
Stand Out In A Market
Not sure how to keep afloat in a neck-to-neck market? Read our article to find out our tips and tricks to staying on top of the game! Build a level of loyalty with your customers. Don’t overload them with information – especially if it’s not relevant. Your loyal customers are your biggest assets; they will […]
Tips to Grow your Social Media Presence
Want insight on what to do to improve your social media presence? Try these simple tips when creating your social media page or maintaining your existing one. One of the first things to distinguish is know who your audience is. Do some research as to what the demographics of your target market are. Keep in […]
SMS marketing works extremely well – especially when you need to send out a bulk message to your audience with regard to something in the moment. It requires no data or airtime for your audience to receive an SMS. If the SMS is not a matter of urgency, avoid sending it out as it is […]
Marketing Content: How Much and When
Content is very important in marketing, for both print and digital. You need to ensure that you are generating enough – not too much or too little, you don’t want to spam your audience. This article will guide you towards efficient content generation. The content that you put out there needs to be made up […]
Simple tips to market your business.
Every business can be marketed beyond advertising and promotions. Market your business to help others or provide a service that they need. First rule to consider is identify what the aim of your brand or service is as different avenues and tricks be able helpful as other do not apply.
Questions to ask – Should your brand be on Instagram?
Most new and existing brands are asking the question – should my brand be on Instagram? Here is a guide of what to consider before creating an Instagram profile for your brand.
Creating Video Content
Stay on top of your game at all times with social media! Visually pleasing content attracts audiences, videos do exactly that and encourage engagement!
Graphic Design Tips
Graphic design is all about the visuals. Here is a brief guide of aspects to keep in mind when it comes to the visual arts and design of your graphic creations.
SWOT analysis for only business
A SWOT analysis is vital for any business to flourish. It should be used as a guide in a business of “what to do” and “what not to do”. “S” stands for Strengths, “W” stands for Weaknesses, “O” stands of Opportunities and “T” stands for Threats.
Learn To Market Your Business Better
Any business needs marketing. The best ways to market your business in this day and age is digitally. Reach a large number of people in a matter of seconds. Other than having a website, here are the top 3 ways to spread the word of your business online! Social Media: Various social media platforms allow […]
Factors to consider when creating a marketing plan
Creating a marketing plan is vital for the success of your business/brand, the reason being, if you do not have a marketing plan then how do you know where and how you can improve your business/brand strategy. First things first, you need to collect all the data you can – feelings, intentions, opinions and state […]
Possible Reasons your Marketing isn’t Working
You have tried time and time again, but your marketing is just not cutting it. Here are a few reasons as to why your marketing might not be successful. Your first problem is to figure out your target audience. Narrowing your target audience into a specific niche allows you to best understand who you are […]
Email Marketing tips that all Businesses should keep in mind
When it comes to email marketing there are a few things to keep in mind to get the most out of it. You don’t want to spam your target audience with content that is lengthy and boring. Keep your e-newsletter brief. Ensure your message gets right to the point with captivating content, exciting news or […]
Choosing a Colour for your Brand
Stuck on the idea of what colour your brand should be? So you find yourself at the point where you want to give your brand a new look or you have created a new brand but don’t know what colour your logo should be? You have read numerous articles related to this but it only […]
Starting up your Business
You need to get your name out there! Lion Marketing has everything you need in order to get your business rolling! The advertising you need for exposure, we have at Lion Marketing! So, you have your business started up, you have the people and resources you need. How do you get customers to notice you? […]
A Great Way to Keep your Customers Informed Explainer videos are all the rage right now as businesses need to find more creative ways of communicating information about their products and services to their audiences. They are a valuable tool in digital marketing as they break complex subjects into bite size, easy to understand segments. […]
2017 Packaging Trends
2017 PACKAGING TRENDS Think the world of packaging isn’t very exciting? Wrong! At Lion Marketing, one of our favourite things to do is to design packaging that will make your products stand out from the crowd and look better than the other guys’. With this being said, you want to stay ahead of the curve […]
Make Your Social Media Shine
MAKE YOUR SOCIAL MEDIA SHINE At this point in the game, we hope you’re already aware of the importance of social media. We also hope that you already have a few pages out there on the web to reach the millions of people worldwide that check in on various networks every day. You do? Great! […]
Don’t Fail to Plan
DON’T FAIL TO PLAN Would you go into an exam without having studied? Drive without knowing where you’re going? Propose to a total stranger? We sincerely hope you answered no to most of these, especially the last one, that’s just weird… Marketing doesn’t happen all willy-nilly either. Without a plan of action or even a […]
Refresh your Brand
Is it time for a little nip and tuck? We have said this before and we will say it again – your company’s branding says a lot about who you are and what you do. It’s the first thing many see when coming across your business and the thing they’re consistently faced with when dealing […]
Business Blogs – Yay or Nay?
BUSINESS BLOGS – YAY OR NAY? When thinking of the average blogger, you would be forgiven for thinking of a hipster sipping on espressos or craft beer while typing away their thoughts, opinions and maybe even their new-age poetry (it’s out there, people), or a mom in the suburbs sharing parenting advice, toy reviews and […]
Making the Most of Facebook Ads
MAKING THE MOST OF FACEBOOK ADS We know what you’re thinking – “but you’ve done an article on Facebook advertising before,” and you’re right. This is our second look at Facebook advertising as part of our series on making the most of your Facebook page. Why? Because we want your brand to be more successful […]
The Importance of Facebook Advertising
The Importance of Facebook Advertising Facebook has come a long way since its humble beginning as a way for college students to connect, to being the largest social media network in the world. Today it’s considered a powerful marketing tool and an affordable, yet effective way to grow your brand. It goes without saying that […]
The Importance of Good Packaging
The Importance of Good Packaging They say you shouldn’t judge a book by its cover, but unfortunately it’s something we all do in one way or another. Whether we judge someone’s professionalism and work ethic based on how they dress, the quality of food based on the photo in the menu or even literally whether […]
Are Broadsheets and Leaflets Still Relevant?
Are Broadsheets and Leaflets Still Relevant? When talking to different people in the marketing industry, they might tell you that print is dead and that you should move everything to digital. You might even believe them, as we are moving deeper into the information era and digital media is seemingly taking over. The question today […]
Your Business Needs Email Marketing
Why your business needs to add Emailers to their Marketing Campaigns No form of advertising is as direct, en masse and as quick as it – it’s email marketing! While leaflets are an effective way of reaching a large audience, email marketing can do so in a fraction of the time to a potentially wider […]
The Importance of a Great Logo
The Importance of a Great Logo Why it’s essential They say a first impression counts, and nowhere is this truer than with your brand’s logo. Nothing builds brand loyalty and brand recognition like a memorable brand logo. A logo is usually the first thing a potential customer will see and remember, even before walking into […]
How Important is Varied Social Media Content?
How Important is Varied Social Media Content? It seems like these days, everyone is on social media and if you’re not, it significantly reduces your online presence. No matter how good your website’s design, content and SEO is, if you don’t have at least one social media profile, it immediately sends up red flags to […]
The Future of Packaging
The Future of Packaging In an age where competition is becoming increasingly fierce and marketplaces are flooded with generic products, companies need to work much harder to get consumer attention and generate sales. Let’s assume your product is better than your competitors, maybe even better value-for-money. How do you communicate this to your target market? […]
Why Facebook is important for your business
Why Facebook is important for your business Big or small, all businesses can benefit from having a Facebook page. A well-managed Facebook page, that is. But why is it important for businesses to be present on this mega social network? Firstly, your target audience is on Facebook. With over 1.39 active monthly users in 2015, […]
The History of Advertising
The History of Advertising Mark Fenske famously called advertising the most powerful art form on earth, but how did it become so powerful and where did it all begin? Today we look at the history of advertising! It’s widely accepted that the first ever advert was a bronze plate to market the Liu family’s needle […]
The Origin of Marketing Campaigns
The Origin of Marketing Campaigns Imagine a world where Thomas Edison gave up because someone told him the light bulb was a lame idea. Even worse, what if Mr. Nelson Mandela stopped fighting for freedom because someone told him it’s an impossible dream. What if Vincent van Gogh paid attention to his many critics and […]
If Adverts were People…
Ad’s Portrayed as People There are many different approaches in advertising that you can take when marketing your products, services or brand. Would you trust your doctor to fix your pipes or your plumber to perform surgery? Probably not. The same can be said when deciding which approach to take. Today we will be looking […]
A Dislike Button?
Like? Love? Hate? If you’ve been paying attention to the media lately, or spent time in Ireland and Spain, you would know that Facebook is bringing out an alternative to the like button. People have been asking for a dislike button for years. You often see comments like: “I liked your post so I can […]
Content is King You’ve probably heard this phrase before. It’s been used so often that it’s become a cliché. Be that as it may, it still rings true. The last decade has seen great shifts in media usage and how information is consumed, but the importance of content has remained consistent. With this in […]
Print, a Valuable Marketing Tool
Is Print Dead? With the rise of digital media, it’s easy to assume that print has lost its relevance. We hope you’re not one of those naive enough to believe this… Digital media is less expensive than print – true. Digital is more flexible – also true. Digital makes tracking results easier – that’s […]
The Power of Branding
Image is Everything Think of some businesses you’ve dealt with recently. One of the first things that come to mind is surely its brand and brand elements. You see, it’s nearly impossible to separate business and brand. It’s no stretch to say that branding is one of the most powerful marketing tools for businesses. […]
AdWords: Instant SEO?
So you took the time and got your business a website. Now what? You want your website to be found online, right? What’s the point otherwise? Many companies turn to AdWords to help them in this, thinking their website is optimised and that they can now sit back and watch the leads come in. An […]
Revolutionary Packaging Design
The World is Not Flat We live in a 3 dimensional world; a world where design and aesthetics play a more and more crucial role in the buying decisions of consumers. In fact, Packaging is probably the single greatest form of advertising today. With this in mind, there is no reason why 3D concepts, like […]
The Benefits of SEO
Are You Optimised?
Would you start a business in secret, not concerned with attracting any customers or turning a profit? In today’s digital world, if you’re not online you might as well be doing exactly that. Now what happens after you’ve spent the time, effort and money to get a website that looks great and says exactly what your business does? The leads won’t magically find you, your website needs to be optimised. That’s right! SEO… You’ve probably heard this term being thrown around, but what is SEO and why do you need it?
Your Business Needs Social Media
Time to Get Social… Media
The world is advancing at a faster rate than ever before and digital is taking over every part of our lives. There’s no hiding from that fact. Already businesses are realising the importance of an online presence through well-crafted websites that speak to their target markets, but many businesses are still hesitant to take full advantage of social media. It’s surprising, as most people, i.e. their target markets, are on one social platform or another. But what are the benefits of social media for business?
Why a Responsive Site is a Must Have
Websites on the Go
Question! When using the internet, how often do you use your mobile device as opposed to a computer? Did you know that over 80% of internet users in South Africa are jumping on their mobile devices to surf the web? This is where responsive websites come in!