Choosing a Colour for your Brand


Stuck on the idea of what colour your brand should be?

So you find yourself at the point where you want to give your brand a new look or you have created a new brand but don’t know what colour your logo should be? You have read numerous articles related to this but it only seems to be more confusing the more you research.

When it comes to choosing a colour for your brand, this should be the fun and easy part. A few things to consider when choosing the perfect colour for your brand is that it should reflect the personality of your brand as well as give a good impression for first-time customers.

Choose a colour that suits the characteristics of what your product or service has to offer. Remember you are not limited to one colour you can choose colours that complement one another.

A good thing to keep in mind and is probably the most important point to consider when choosing a colour for your brand is that it should be different to your main competitor. This will help your target market differentiate between you and your competitor as well as separate your strengths and make yourself stand out from your competitors.

Use these as a guide when choosing a colour for your brand to make your final decision of colour choice easier.