TLC baby and facial wipes had become a stagnant brand, with no direction and barely any brand recognition and the sales reflected exactly that. Lion Marketing was tasked with giving the brand a complete overhaul in terms of the look and feel of the brand as well as the communication it represented. It started with the design of a new logo which was simple yet effective, and it was this premise that the rest of the packs were designed on. Simple, refreshing and striking packs were designed for both the facial and baby range. This resulted in consumers taking more notice of a brand that was making a statement against major worldwide brands and as a result, the brand has seen impressive growth both in sales and brand recognition