2022 Website Trends


With 2022 around the corner, new trends are on the rise in website designs. Here are three website design trends you can expect in 2022:

1. Web-based scavenger hunts

Websites’ structures are actually great for implementing puzzles and scavenger hunts. You can include password-protection in certain parts, making visitors provide answers or find clues to unlock the next page in the series, or you can hide objects on the page. This is particularly useful as a competition mechanism.

Some ideas for clues:

  • Riddle or clue
  • Find a word or object hidden in your main site
  • Find a hidden clickable element on the page

2. Oversized typography

Typography that is unexpectedly large is a fresh, bold design trend for 2022. At a certain size, words become more of a graphic element than simply part of the copy. This is a versatile technique commonly used in minimalist or maximalist designs.

3. One-page websites

You know that saying “less is more”, well it also applies to websites. One-page website that forfits menus and navigation in favour of simple scroll navigation, have become increasingly popular. One-page sites work best when their subject matter is narrower, for example a portfolio or a presentation of an idea.

These sites are similar to holding a flyer or reading a poster. All the information you need to review is in one place without the distraction of navigation or searching multiple pages.

 

For a free website audit or a quote on website design and implementation, give Lion Marketing a call on 011 453 4297.