The Importance of Facebook Advertising


Facebook has come a long way since its humble beginning as a way for college students to connect, to being the largest social media network in the world. Today it’s considered a powerful marketing tool and an affordable, yet effective way to grow your brand. It goes without saying that it’s important for your brand to be on Facebook, but your social media marketing efforts can be helped considerably with Facebook advertising.


If you haven’t read our previous post on the importance of Facebook for your business, you can do so here. This will help you make the most of your brand page.


Before starting an advertising campaign on Facebook, you first need to decide what you want to achieve. If your goal is to grow your page, then a Page Likes campaign will be most beneficial to you. If your aim is to draw attention to a specific message, competition or announcement, Post Engagement advertising will be most beneficial. It comes down to what you want to achieve.


Facebook advertising allows you to target your ads to reach a specific type of audience. What’s the big deal? With more traditional marketing media, you launch your campaigns in the hopes that your target audience will be exposed to it. With Facebook advertising you can pin point who you wish to target to a far greater extent based on criteria such as interests, age, location and more. This gives your campaigns a far greater chance of success.


It’s simple, the more fans your page has, the wider your audience and the greater your brand exposure. By posting regular, valuable and branded content, you will remain top of mind with your followers, making them more likely to choose your product or service when the time comes. What’s more, your Facebook fans have chosen to like your page, making them more receptive to your message.


At Lion Marketing, apart from crafting engaging and valuable content for your page, we can manage your Facebook advertising to ensure that your page and your audience grows, leading to greater brand exposure for your business. Talk to us today about achieving more on Facebook through advertising!